Single-family homes are one of the most popular types of real estate to buy and sell, so if you have a single-family home you want to sell, you have a high in-demand product to sell.
When it comes to selling your single-family home and getting the value you want out of it, you need to engage in some effective marketing of your home.
#1: Take Exceptional Photos
This is not the time to show off the excellent photos that your smartphone can take. This is when you want to hire someone to stage your home. Hire a professional cleaner to make sure your home looks as clean as possible.
Then, bring in a professional real estate photographer to take pictures of your home. Everyone is an amateur critic these days, and if your pictures make it difficult to see and get a feel of your home, you will get fewer buyers who want to schedule a viewing. Your online pictures are the first and often the only impression many buyers are going to have of your home, so make sure they are good pictures.
#2: Create a Video Tour
Time is precious, and many people now like to take a video tour of a home before they decide to invest time in seeing the home in person. Video tours help people use their time more effectively, and in the current pandemic selling market, they have become even more popular.
Once again, you will want to hire a professional to create a video tour of your home. A video tour can help weed out those who are not interested in your home and can be a major selling point for someone who likes your home.
#3: Use All Online Channels
Third, you want to work with a real estate agent who understands all the different online channels that are available to them and who will use them. Just posting your home on your real estate agent's own website is not enough.
You want your home to be posted on all the major real estate selling websites. You also want your home shared on your real estate agent's social media platforms, which hopefully they actively update daily. The more you can get your home online, and the more platforms, the better chance you have of selling your home in an efficient and timely manner.
#4: Put Up a Yard Sign
Don't be afraid to tell people that you are selling your home. Put up a "For Sale" sign in your yard. A front yard sign will help make people aware that you are selling your home. Someone who drives by daily and loves your home, but is not actively looking to purchase a home, may buy your home. A neighbor who knows someone who wants to buy a home in the neighborhood may see the sign, share that information, and lead to a sale. Putting up a sign in your yard helps increase the odds your home will sell efficiently.
If you want to sell your single-family home efficiently, you will want to prepare your home and take professional pictures. You should also invest in a video tour of your home. Get your home up on as many websites and social media channels as possible, and be sure to put up a yard sign. You want everyone to know you are selling your home.
If you are ready to sell your single-family home, contact a real estate agent today.